Khloe Kardashian Will Give Jeans "A New Silhouette"

Khloe Kardashian Will Give Jeans "A New Silhouette"

In the meantime, she's mercilessly teasing us. 

By Jenny Berg

There’s much to discuss in today’s Kardashian news (it’s emojis), but here at Lookbook we’ve got to start with the jeans. ICYMI, Khloe Kardashian has been leaving mysterious hints all over social media about The GA Project.

Head over to the denim brand’s website, and you’ll get a little/ ALL CAPS rundown. “There is a new definition of sexy,” the site reads. “The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette.” So, can we assume skinny jeans are out? Only time will tell.

As of now, the GA Project is busily casting models for its campaign. Kardashian put out an open call for auditions, and was decisive in the type of look she was going for. (Obviously, it's a new type of sexy.) "I’m looking for beautiful, powerful women to star with me in a campaign for my new denim brand!” she posted last week.

Slides per usual

A photo posted by Khloé (@khloekardashian) on


What does GA stand for? Where will the jeans be available, and what will they LOOK LIKE? Listen, we won’t rest until we have our answers, but we don’t have them today. We can venture to guess, however, that the jeans will pair fabulously with body suits and a shimmery raisin lip. (This is Khloe style, after all.)

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