Kim Kardashian West's new fragrances for KKW Beauty have a mystical allure. Packaged in bottles that look like jagged crystals, the gardenia-laced scents are said to have healing properties. That's no accident: Kardashian West recently opened up about how the idea for the perfumes came as a result of her own healing process after she was robbed at gunpoint in Paris in 2016.
After the harrowing incident, friends brought healing crystals to Kardashian West in an effort to comfort her. "It’s very L.A. and it’s very popular right now — but for me it meant something so different," the mogul told Women's Wear Daily. "I was sitting there and I’d get these collections of them and I started to really dig deeper into what they meant and the meanings behind them." Soon, Kardashian West began visiting crystal warehouses throughout Los Angeles as part of her healing process.
So, the mystical stones were top of mind when the KKW Beauty mogul set out to design her new range of fragrances. The reality TV star told Violet Grey: "I feel like when I started to make the fragrance a year ago, it all just really clicked in my head. People would come over and give me these healing crystals, and I wanted a perfume I could hold in my hand like a healing crystal, that gives off good vibes and good energy."
As beauty buffs already know, each of the perfumes has a gardenia base — and getting a whiff of the flower is healing in itself for Kardashian West. "Gardenias are my happy place," the reality star said. "When I smell them, it brings me back to memories of being eight years old in Hawaii."
Pro top: Though the products are usually only available online, Los Angeles residents have a perk that's making us East-Coast dwellers extremely jealous: a Violet Grey pop-up shop, open through November 29, has the scents IRL.
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