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Kim Kardashian West's Next KKW Beauty Launch Will Go Head to Head with Kylie's Lip Kits

She's been test-driving this in secret for months.

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Kim Kardashian West's crystal-inspired fragrances for her KKW Beauty line just came out yesterday, and she's already on to the next product launch. It turns out she's been dropping hints about it for months too — PeopleStyle reports that the reality star is coming out with a line of lipsticks and liners soon and the shades might look familiar. 

That's because earlier this month at the LACMA Art + Film Gala, Kardashian West wore her own KKW Beauty lip color on the red carpet. It's a peachy, brown shade that goes with her flawless nude makeup look. 

Love this glam using @kkwbeauty by @makeupbyariel & @chrisappleton1 for LACMA

A post shared by Kim Kardashian West (@kimkardashian) on

She tested out a shade of her own lip color way back in September during New York Fashion Week, and people freaked out. “I posted this photo at the Alexander Wang show on my Instagram and I never had more people ask what lipstick it is in that photo," the mogul recalled.

Alexander Wang Gang

A post shared by Kim Kardashian West (@kimkardashian) on

Here's a swatch test too from September:

Wonder what Kylie Jenner thinks about this, since she pretty much cornered the lip kit market and they even worked together on a lip color collab?Maybe Kardashian West's lipstick vs. Jenner's liquid lipstick will be different enough to coexist. 

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