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Kylie Jenner Just Released The MOST Millennial Makeup Collection

Kylie Cosmetics' latest launch is what every 20-year-old is wearing anyway.

Kylie Cosmetics: The 5 Biggest Launches

After days of teasing, the wait is finally over. Kylie Jenner just revealed her big 20th Birthday Edition Collection, and it may just be her prettiest, most glittery launch yet. Per usual, Kylie made her big reveal via SnapChat, giving us a closer look at the full collection.

Pink, Pink, Pink! the entire #birthdaycollection launches August 1st at 3pm pst only on ๐ŸŽ€

A post shared by Kylie Cosmetics (@kyliecosmetics) on


Clearly inspired by millennial pink, the new birthday collection includes a variety of stunning pink shades across all of her latest products. After sharing a video of the entire birthday bundle, Kylie got into the nitty gritty of each individual product.

To kick things off, she showed off her newest Ultra Glow babies King and Queen (loose shimmering powders in gold and pink.) And this was only the beginning.

The pretty-in-pink collection also includes two adorable sets of mini lipsticks in matte and velvet. And, as a pleasant surprise, Kylie revealed the comeback of her limited edition Holiday shade, "Angel."

But, the most exciting reveal of all had to be the "I Want It All" eyeshadow palette, which contains every millennial pink shade youโ€™ve ever dreamed ofโ€”from shimmery to matte. It also includes what appears to be a pink blush and metallic pink highlighter.

As for her latest full-sized lip additions, the collection includes Twenty (a dusty rose matte lip kit), two new glosses: Cherry Pie (a juicy red) and Cupcake (a peachy pink), and a limited-edition version of matte liquid lipstick Candy, decked out in rhinestones! Welp, there goes my paycheck.

The entire collection will launch August 1st 6pm est/3pm pst on We have no doubt that this collection is going sell out quickly (like all of her other major beauty launches pretty much), so be sure to have your credit card ready.

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