Would you wait in line for a bathrobe? It seems like a crazy idea, but in this day and age of super-informed consumers, waiting for a high-quality product—well that’s something we’re all just willing to do. But not a literal line of course. We may be patient, but we’re not crazy, lol.
Which brings me to back to the bathrobe: When cult-bedding brand Parachute—also maker of my most favorite towels ever—launched its Classic Bathrobe last September, it sold out. Fast. And it soon racked up a virtual wait of more than 1,900 customers. (Fun facts: The waitlist breakdown was 60-percent women, 40-percent men, and 100-percent Millennials!)
Long story short—the waitlist is simply a testament to just how FAB the robe robe really is. Made of Turkish cotton, the slouchy robe is akin to wearing a cozy teddy bear, assuming teddy bears are super-absorbing and fast-drying, of course. “Our Classic Bathrobe is most often described as ‘perfect’,” Ariel Kaye, founder and CEO of Parachute, told us. “That’s because it’s spun using innovative aerocotton technology, making it incredibly soft, absorbent and quick-drying. That’s hard to find.” Two spacious pockets and a broad shawl collar just add to the comfiness. And lucky for us, a recent restock means that we can all get one for ourselves without, ya know, waiting in line.
More great news? Parachute debuted a second robe this week, this time in a waffle material. “We saw the success of our Classic and decided to offer another robe with a lighter weight and more visual design,” said Kaye. “Inspired by the world’s finest spas—and available with matching slippers—its look and texture are ideal for summer.”
Not surprising, the newest robe is selling just as fast as it’s fluffy counterpart. Read: You gotta act fast if you want to score one before stock runs out. And while you’re there, check out those aforementioned towels, I swear you won’t be sorry.
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