Bravo Insider Exclusive!

Create a free profile to get unlimited access to exclusive videos, sweepstakes, and more!

Sign Up for Free to View

Selena Gomez Designed a Coach Bag With a Secret Message to her Fans

The singer looked to her tattoos for design inspiration.

Selena Gomez on Miley Cyrus

When Selena Gomez landed a huge campaign as the face of Coach and a deal to design a line of handbags, we wondered what the singer would dream up as her perfect bag. Well, now we know!

Coach just unveiled its collaboration with the "Bad Liar" singer, and it turns out to be incredibly personal (or should we say purse-onal?).

The ladylike, double-handled "Selena Grace" bag with gold hardware includes a hang tag with her signature, and Selena has even more hidden messages to her fans sewn into the purse.

A patch inside the bag reads "To be you is to be strong" and the bottom of the bag reads "Love yourself first" written in Selena's handwriting. That's inspired by one of Selena's tattoos, which features that phrase written in Arabic on her back.

Also so stoked I got to show you a sneak peak at my @coach bag I designed

A post shared by Selena Gomez (@selenagomez) on

The bag comes in three colors: Selena Black Cherry, Selena White, and the cheerful Selena Red. The Coach x Selena Gomez collection also includes bag charms, wallets and the Selena Wristlet.

Coach hasn't revealed prices for the collab yet, but it will be available for pre-order online at starting on August 14 and will launch in Coach stores on September 1.

Who’s ready? #CoachxSelena #CoachNY

A post shared by Coach (@coach) on

Fans also have a chance to win one of 150 signed Selena Grace bags or the grand prize: a signed bag and a trip for two to meet Selena in person at the Coach House flagship store in New York on September 13.

What a great excuse for a trip to NYC! ;

Life is better as an Insider
Bravo Insider is your VIP pass to never-before-seen content, exclusive giveaways, and so much more!
Sign Up for Free

Bravo’s Style & Living is your window to the fabulous lifestyles of Bravolebrities. Be the first to know about all the best fashion and beauty looks, the breathtaking homes Bravo stars live in, everything they’re eating and drinking, and so much more. Sign up to become a Bravo Insider and get exclusive extras.

You May Also Like...
Recommended by Zergnet