Bravo Insider Exclusive!

Create a free profile to get unlimited access to exclusive videos, sweepstakes, and more!

Sign Up for Free to View

Watch Out, Two-Buck Chuck! This Retail Giant Will Soon Start Selling Its Own $5 Wines

The California Roots line hits stores next week.

So you thought Trader Joe's Two-Buck Chuck (aka Charles Shaw wine) was a good deal? (And by the way, a bottle can actually cost up to almost $4, depending on where you live.) Well, Target is now getting into the wine game, launching its own exclusive brand of wines starting September 3.

Called California Roots, the line include five wines: Chardonnay, Pinot Grigio, Moscato, Cabernet Sauvignon, and a red blend. It's the first time the big box giant is selling its own alcohol that's exclusive to the store.

“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” said Jeff Burt, senior vice president of food and beverage, in a statement on Target's website. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can only get at Target.”

Target already has a loyal following, so we can only imagine that fans will snap up this bargain-priced booze when it hits the shelves.

Photo: Courtesy of Target

Life is better as an Insider
Bravo Insider is your VIP pass to never-before-seen content, exclusive giveaways, and so much more!
Sign Up for Free

Bravo’s Style & Living is your window to the fabulous lifestyles of Bravolebrities. Be the first to know about all the best fashion and beauty looks, the breathtaking homes Bravo stars live in, everything they’re eating and drinking, and so much more. Sign up to become a Bravo Insider and get exclusive extras.

You May Also Like...
Recommended by Zergnet