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It's 2017 and there's no product in your medicine cabinet that the beauty industry isn't trying to make smarter. Exhibit A: you'll soon be able to buy a $200 Bluetooth-enabled hair brush that will be able to tell if your hair is wet or dry. It doesn't get more futuristic than that, right?
A smart hair bush is just the tip of the iceberg, though. There are even more beauty innovations on the horizon, from a game-changing sheet mask to a lip color that makes it easy to try out one of Instagram's biggest trends. All these products are either available for purchase now or will be out this year. Better living through science, we say! Or at least less frizzy hair and a streamlined makeup bag.
This Lipstick Blends Like Eyeshadow
It’s not easy to nail an ombré lip. Enter Dior’s brand-new $31 Rouge Gradient, a product the brand is calling its very first “lip shadow.” It’s a powder that transforms into a matte finish, with a foam tip applicator.
Apply the light color to your lips, and then add the darker shade to the center of your lips and blend out—the same way you would with your eye shadow. Or switch it up like Bella Hadid, and go with the darker shade on the outside and the lighter shade on the inside. You’ve got options! Dior Rouge Gradient is available now.
Own The World’s First “Smart” Hair Brush
Kérastase and L’Oréal linked up with Nokia’s Withings to invent a product dubbed “the world’s first smart hairbrush,” which promises to improve the health of your hair over time. We never imagined a world with high-tech hairbrushes, but admittedly some features of the Hair Coach sound pretty cool. Every time you brush your hair, the brush sends data to your phone diagnosing your hair’s levels of damage, breakage, and dryness.
Then the brush creates a plan with feedback on your brushing habits and how to improve your hair brushing technique (we’re not making this up). Allure notes that the Hair Coach does all this through high-tech features like a gyroscope, accelerometer, and even a microphone. It’s out in fall 2017 for $200 (that's pricey, but cheaper than some Mason Pearson brushes!)
The Face Mask of The Future
Ready for the next big thing in sheet masks? Celeb makeup artist Charlotte Tilbury is unveiling her Instant Magic Facial Dry Sheet in March, or “the face mask of the future,” as she told Refinery29. While some masks are slippery and sort of messy, this Magic Facial mask is totally dry and claims to hydrate and brighten skin in 15 minutes. Waterless masks have made waves before (like Nannette de Gaspe’s dry masks), but leave it to Charlotte to unveil her new innovation during Golden Globes prep with Nicole Kidman.
Better Skin Through Smartphones
Hold this gadget to your face and Samsung’s S-Skin will analyze your skin’s levels of hydration and redness, then deliver that info directly to your phone. S-Skin takes all that data and devises a custom treatment plan for you, using LED light from the gadget and microneedle patches that can deeply penetrate the skin to deliver ingredients and enhance absorption. Samsung debuted this futuristic device during the 2017 Consumer Electronics Show, and S-Skin is still in the concept-validation stage, so stay tune for a launch date.
The Four-in-One Liner
We had a pen just like this in elementary school! Clarins just unveiled this new 4-Colour All-in-One Pen, which has four retractable colors. There are three eyeliner shades (black, brown, and indigo blue), and one shade for lips (natural beige). Switch each color out with a click. The $30 makeup pen is limited edition and available now.
A New Way to Dry Shampoo
Instead of spraying dry shampoo everywhere, try Japanese beauty brand Mirai Clinical’s clever Deodorizing Hair Brush Liner with Japanese Persimmon. It deodorizes and freshens your hair as you brush. Perhaps pair the liners with that smart hairbrush?
Haircare Products From a Team of Bio-Scientists
New haircare brand Virtue Lab’s story starts with scientists at Wake Forest University, who discovered a way to replicate human keratin in a lab. Now, Virtue touts that the Alpha Keratin 60ku in its shampoos, conditioners, and styling products can repair split ends, reduce frizz, and increase hair’s thickness. Virtue’s full-size products aren’t launching until February 2017, but they’ve already been used for Golden Globe updos by celebs like Reese Witherspoon. The company is also giving away a limited number of travel-size collections for free trials right now.
Go Blond in a Flash
This thing looks like a flat iron, but it’s actually a newish gadget called the Pravana Blonde Wand. It uses heat to speed up the lightening process, and Pravana touts that it can lighten your hair seven levels in seconds. Just to be clear: this is not a DIY tool, so you’ll need to go to a colorist who has the wand to try it. After all, some gadgets — especially those involving platinum hair dye — are best left to the professionals.
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