Betty Boop is as recognizable to most Americans as apple pie, but her "peeps"—that'd be King Features, her creators—want to get Millennials hooked on the breathy character. After all, though she's hardly aged a day, Betty is 86 years old.
To modernize her image, executives tapped Zac Posen to design a brand new dress for the icon. According to WWD, Zac is working with Pantone to dream up a custom color for her jazzy new cocktail dress. (Yep, it'll still be red.)
To further increase Betty's "it" factor, executives enlisted the School of Visual Arts to help consult on her image. We also hear that there's a new line of Betty Boop-inpsired accessories and clothing in the works.
Betty's overhaul builds on some Boop mania that's already in place. Exhibit A: Bella Hadid wore a Supreme satin bomber jacket emblazoned with the cartoon's image during a recent shoot with Terry Richardson.
And, Jean Paul Gaultier just introduced new labels for his Eaux Fraîches fragrances—guess who's on the bottle?
But Betty's not the only cartoonish new fashion muse. Coach just collaborated with Disney on a collection of Mickey-Mouse-inspired accessories. (Chrissy Teigen is a fan.)
And, Marc Jacobs partnered with Disney on his final Marc by Marc Jacobs collection, creating an Alice in Wonderland-themed range of accessories for holiday 2015. Looks like fashion's getting more animated by the second.
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