Say what you will about the Kardashians, they are an enterprising bunch. If there is a dollar to be made, those sisters (and mother, and brother, and boyfriends) will make it—and hawk it on their show, on their social channels and on each other. But whereas five years ago the products were often low-brow (Kim’s Shape-Ups Sketchers, anyone?), nowadays it seems the girls are finally getting it right. Dark horse Kylie became the unlikely mogul story when she launched her infamous Lip Kits a year ago, developing a cult-like following among fans and celebrities alike.
Following in her footsteps is Khloe, who last week debuted Good American, a jeans line she designed with friend Emma Grede with curvy women in mind. Available on the Good American website and in select Nordstrom stores, the jeans come in size 0 to 24 and have garnered a ton of publicity since launching—one style in particular has already sold out and has since been resupplied (Good Waist Blue 013, we’re looking at you, with your high-waist and ankle-skimming details.)
What’s even hotter than the jeans themselves? The social media campaign swelling around the line’s debut. Taking a page for T. Swift’s book, Khloe created a cool kids’ posse—dubbed #goodsquad—comprised of Good American-wearing models ranging from her sisters Kourtney and Kylie to curvy model Jordyn Woods. Pretty much anyone who wears the jeans is invited to join the #goodsquad, which is right up our all-inclusive alley. Another fun detail is how each pair of jeans is modelled on three women of different sizes (Katie a 5’9 size 2, Charlotte a 5’10 size 10 and Rachel a 5’10 size 14), giving buyers a full purview of how the denim will fit.
Priced between $159 and $205, the jeans run big, so be sure to order one size smaller than you normally would. Here we take a look at the best seller, plus five others we want for ourselves.
Good Waist Blue 013
Good Legs Raw Edge Blue 003
Good Legs Raw Stagger Hem 007
Good Legs White 002