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Style & Living Beauty

Now You Can Buy Harry Potter Makeup Brushes and Mean Girls Palettes at Ulta

Add a touch of magic to your beauty routine. 

By Chantel Morel

If you love a good indie beauty brand, then you’ve surely heard about Storybook Cosmetics by now. This darling little company, founded by three sisters (triplets at that), is known for bringing some of our favorite childhood tales and movies to life through their enchanting makeup brushes, eyeshadow palettes, and other beauty products.

In 2016, the brand made all of our Harry Potter dreams come true when they launched a line of wand-like makeup brushes and a wizardry eyeshadow palette that even Hermione herself would freak out over. Since then, they've also launched nostalgia-filled collaborations with popular films Mean Girls and Willy Wonka and the Chocolate Factory.

The brand’s stunningly artistic designs draw so much attention through social media that each new release almost instantly sells out. So, they’re pretty hard to catch. However, the growing company recently teamed up with beauty giant Ulta, making these products more accessible than ever. To kick off this new partnership, Storybook Cosmetics has released 10 items, including the infamous wizard wand brushes and more exclusively on Ulta’s website.

Shop our favorite picks below, and get ready to add a bit of magic into your beauty routine.

Wizardry and Witchcraft Eyeshadow Storybook Palette

Gun Metal Wizard Wands

Wizardry and Witchcraft Liquid Lipsticks Collector's Edition

Storybook Cosmetics x Mean Girls Burn Book Storybook Palette

Liquid Lipstick

Limited Edition Roses Are Black Brushes

Storybook Cosmetics x Charlie And The Chocolate Factory Storybook Palette

Only Secret Garden Brushes

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