Tamara Moore is the CEO of Gibbons Life and Joey’s right-hand woman. Hailing from Toronto, the business powerhouse is a luxury lifestyle expert and owner of Ascent Behave, a boutique sales, marketing, and public relations agency representing upscale lifestyle brands, destinations, and people. Joey recruited Tamara for her reputation and talent for orchestrating extravagant experiences and events for high-net worth individuals and corporations. Before her career in hospitality and production, Tamara worked in sales and corporate partnerships for several professional sport franchises, including the Toronto Raptors and the Toronto Argonauts. Tamara is a supporter of numerous organizations supporting women and children and was the first female member of the MLSE Foundation to be recruited to their Presidents’ Club. Despite all she has accomplished, Tamara’s proudest achievement is her son, Shane.