In the series premiere, meet Rosie Pope, maternity concierge, fashion designer, and pregnancy guru. Rosie's first client is expecting mother Sarah Rappaport, who lives in a modern New York flat with her husband John. Rosie is charged with baby-proofing their stylish home and preparing them mentally for their child. Best-selling author and third-time mom Samantha Ettus also needs Rosie's help. Obsessed with first impressions, she and husband believe the ultimate first impression is one's name. Rosie assembles a panel of experts to help them come up with the perfect baby name.