Craig Conover Announces He's Going to Open a Mexican/Sushi Fusion Restaurant
Surprise! The Southern Charm pillow-maker is venturing out into bold (and tasty) new territory.
Craig Conover's business interests aren't limited to pillows, people! The Southern Charm bachelor has some big news regarding a brand new project, and it'll undoubtedly be his tastiest venture to date.
In a September 25 Instagram post, Craig made a big announcement. "Well it’s been a long road coming but definitely a fun one. Excited to announce the grand opening of our new restaurant on King St," he wrote. The accompanying photos showed Craig standing in a space that, while still under construction, looked lofty, light-filled, and decked with colorful art.
The photos also showed off some internationally inspired snacks, including sushi and perfectly crisp tacos. Indeed, the restaurant — called Mesu — serves Japanese and Mexican food, and its bar slings both sake and tequila. Not sure those things all go together? Craig has a hashtag for you: "#usethedoubtforfuel."
You might not have known that Craig had food world ambitions, but it's something he's been sitting on for a while. "I grew up in restaurants and bartended for six years of my life," he told BravoTV.com. "It has always been a goal of mine to become involved in the food and beverage industry once I was more established. This was an amazing opportunity with amazing people that I have been friends with for years."
His business partner Lena Bonaparte added "Craig and I have known each other for years! Craig’s charisma has always been infectious. My husband and I met him a few years ago, and even though he was young, we could tell he had great business savvy. We’ve brainstormed other business ideas over the years, so this partnership has been a long time coming. It’s a really exciting project."
Keep scrolling to get a sneak peek at the restaurant:
By the way, the restaurant is a pioneer. On its website, Mesu lays claim to being the first Mexican/sushi concept in Charleston. "It is a new concept we brought to Charleston that incorporates Japanese and Mexican inspired dishes," Craig told us. "We spent a lot of time making sure the atmosphere and ambiance matched the cutting-edge cuisine, so we outfitted the restaurant with a lot of cool pop art. It’s fun and fresh, and it opens the door for future generations of culture and cuisine."
