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Craig Conover Announces He's Going to Open a Mexican/Sushi Fusion Restaurant

Surprise! The Southern Charm pillow-maker is venturing out into bold (and tasty) new territory. 

The Feast Craig Conover

Craig Conover's business interests aren't limited to pillows, people! The Southern Charm bachelor has some big news regarding a brand new project, and it'll undoubtedly be his tastiest venture to date. 

In a September 25 Instagram post, Craig made a big announcement. "Well it’s been a long road coming but definitely a fun one. Excited to announce the grand opening of our new restaurant on King St," he wrote. The accompanying photos showed Craig standing in a space that, while still under construction, looked lofty, light-filled, and decked with colorful art. 

The photos also showed off some internationally inspired snacks, including sushi and perfectly crisp tacos. Indeed, the restaurant — called Mesu — serves Japanese and Mexican food, and its bar slings both sake and tequila. Not sure those things all go together? Craig has a hashtag for you: "#usethedoubtforfuel." 

You might not have known that Craig had food world ambitions, but it's something he's been sitting on for a while. "I grew up in restaurants and bartended for six years of my life," he told "It has always been a goal of mine to become involved in the food and beverage industry once I was more established. This was an amazing opportunity with amazing people that I have been friends with for years."

His business partner Lena Bonaparte added "Craig and I have known each other for years! Craig’s charisma has always been infectious. My husband and I met him a few years ago, and even though he was young, we could tell he had great business savvy. We’ve brainstormed other business ideas over the years, so this partnership has been a long time coming. It’s a really exciting project."

Keep scrolling to get a sneak peek at the restaurant: 

By the way, the restaurant is a pioneer. On its website, Mesu lays claim to being the first Mexican/sushi concept in Charleston. "It is a new concept we brought to Charleston that incorporates Japanese and Mexican inspired dishes," Craig told us. "We spent a lot of time making sure the atmosphere and ambiance matched the cutting-edge cuisine, so we outfitted the restaurant with a lot of cool pop art. It’s fun and fresh, and it opens the door for future generations of culture and cuisine."

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