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Kim Talks Shonova

Find out more about Kim's start-up.

By Kim Taylor

New York and SF: The Valley or the Alley?

What an insane season. Datecheating. Quitting my job. Dwight gets acquired by Facebook. I'm definitely letting him buy dinner now and apparently move all large furniture moving forward.

You meet my beautiful friend Kathryn (founder of an awesome job site for women called The Muse) who gives me advice on whether or not to relocate my company to New York. She currently just moved her company's HQ back to NYC. The New York - San Francisco tech rivalry is basically Tupac vs. Biggie 2.0 but no one dies.

Shonova – WTF is it?

“I need to figure out what the f*ck I am doing.” – one of my more articulate quotes from the season finale

Excellent news. I did! We’re building a fashion site called Shonova. Part editorial. Part user generated content via photos and mini reviews. I’m going to curate all of the best contemporary designers for you and the events you can wear them to from weddings to NBA basketball games. You can show me how it’s done in your neck of the woods whether you are in New York, LA, SF or Gone with the Wind fabulous in Atlanta. I am working closely with some awesome advisors and consultants like mobile expert Gabor Cselle and Libby Leffler from Facebook.

It’s been such an insane whirlwind letting the world see the early stage days of a startup which at it’s core is always just an idea about what the future might look like. Some people will laugh at it. Some won’t understand it. Some will tell you it will never work. And none of it matters.

High end fashion is evolving at a rapid speed and wanted to build something around the changing macro environment that people like me would use.

Fashion bloggers like BryanBoy and ManRepeller are now in the front row at fashion week. OscarPRGirl is leading the modernization of the luxury movement making storied institutions like Oscar de la Renta relevant to a younger audience of Gen X and Gen Y.  Chanel is still not selling clothes online. Stella McCartney has a ski and sports line. Fashion is a fascinating space. The newest high end fashion editors in America are YOU. I’m just going to make it a little easier for you so you to tell your story (and read about others) so you don’t have to build anything.

Fashion is moving towards being influenced more by geography, culture and social context than just trends. The clothes you wear can change your life. I am here to make you happy and make sure you are the best dressed.

When are we launching?

Currently I’m closing out my seed round, securing our first clients who are a combination of large designers and cosmetic brands.

We’re going to be launching Shonova to the public in March. It’s currently going to be in what is called a “closed beta” which you can sign up for here by connecting through your Facebook account.

Thank you so much for all of your support, emails, letters (how did you find my address?!) and kind words. It keeps me going. I love hearing from all of you on our Facebook page. I’m listening!Dating Life. Stealth mode.

Yes, I meet a very cute entrepreneur named Josh in New York. We still hang out and are friends.

And yes there are rumors in the New York Times that I will be relocating to New York. You’ll have to wait and see…

Until we meet again!



Thanks so much for tuning in to watch Start-Ups: Silicon Valley! Follow me on Twitter (@kimmytaylor) and Like us on Facebook (

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