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The Daily Dish

6 Ways Pop Culture Changed Since We Met the Kardashians

We've been trying to #KUWTK for the last decade. Yes, DECADE.

By Jocelyn Vena
Plead the Fifth with Kim Kardashian West

Let's face it, celebrity and pop culture was forever shifted when we let the glam Kardashians into our living rooms 10(!!) years ago when Keeping Up with the Kardashians first hit the airwaves. The inescapable E! series first premiered on October 14, 2007, and has since spawned countless tabloid-ready romances, several spin-offs, and enough GIFs of Kim Kardashian crying to rival any kinds of mascara tears Lauren Conrad can conjure up. To celebrate the franchise's impressive 10-year anniversary, we're taking a look back at some of the ways that pop culture has changed since KUWTK premiered. It's about to get real, y'all!

1. Memes

Hahaha Scott always has the best remarks #keepingupwiththekardashians #scott #Khloe

A post shared by Kardashian Memes (@funny_kardashian_memes) on

Social media has exploded in the years since we met the Kardashians (probably because of the Kardashians), and the meme (usually an image accompanied by user-generated topical text) is one of the medium's most prolific forms of expression, for better or worse. 

2. Instagram and Snapchat Stories

Mediums clearly created for the Kardashians, the Kweens of anything and everything social media. 

3. All Unicorn Everything


A post shared by Kylie (@kyliejenner) on

Unicorns are back. They're to be found all over the place, including in food, fashion and tech trends. As well as Kylie Jenner's ever-evolving wig collection.

4. And Mermaids, Too

My little mermaid.

A post shared by Kourtney Kardashian (@kourtneykardash) on


After some people got tired of unicorns, they moved on to mermaids. We wonder when we should expect that Good American pair of mermaid jeans. They are so on trend. Someone get Khloe Kardashian on the phone!

5. La Croix


Is there a drink trend more fitting for a post-Kardashian America? 

6. Selfie Sticks

When you're like I have nothing to wear LOL

A post shared by Kim Kardashian West (@kimkardashian) on

However, selfie sticks are really meant for mere mortals. The Kardashians use mirrors... for their nude selfies, naturally.

—Additional reporting by Tamara Palmer

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