Alex McCord Steps Into Presidential Role

Alex McCord is used to running the show in Brooklyn, and now she's taking that attitude abroad. The Real Housewives of New York City star announced this week that she's serving as president of the newly created brand Aluxe Home, which includes 18 lines of bathroom towels and 24 different bedding selections – all made of 100 percent Egyptian Cotton and manufactured in Egypt.

Just weeks ago, Alex and husband Simon visited the pyramids but didn't bring along their two young sons, Johan and François. Now it looks like the trip might have been more business than pleasure. "This new venture was cemented when we visited and inspected the factory last month to ensure that we were happy with its quality, professionalism and working standards for its employees," Alex said in a press release.

And RHONY fans are already looking forward to wrapping themselves in Alex's sheets when the lines become available for wholesale customers this September. @elaine_griffin tweeted, "Cannot WAIT to get my hands of @SimonvanKempen & @mccordalex's new line of bedding & bath, #Aluxe in Sept!!" Miami Housewife Lea Black also offered her congrats via Twitter, telling her followers, "ck it out tweetmates."

Forever by his wife's side, Simon will lend his professional hotelier expertise when Aluxe Home's Hotel Collection launches in fall 2012.

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