Ubah Hot Is Now Delighting Tastebuds at Restaurants — All About Ubah Hassan's Collabs
You can now add some extra fire to your pizza or sandwich as Ubah Hassan's sold out hot sauce appears on restaurant menus.
Some like it hot! And a sizzling hot sauce is taking over the Big Apple as its creator, Ubah Hassan, collaborates with not only an Italian restaurant, but a vegan restaurant, in order to bring Ubah Hot to the masses.
The Real Housewives of New York City's cast member's Ubah Hot collection of sauces is so on fire, it’s currently sold out on its website, but you can subscribe to get information on the re-stock. The collection was also available for a time to order on Amazon but is also sold out there as well.
So where can you find the hot sauce now? A slice of pizza might be your best bet.
Where can you order Ubah's spicy "Ubah Hot" pizza?
Ubah might be a model for brands like Ralph Lauren, Gucci, and Oscar de la Renta, but on the side, she’s a hot sauce hustler—and her modeling career helps pay for that.
“Ubah the model right now, she is the sugar mama of Ubah Hot,” Ubah said told producers in RHONY Episode 13. “We’re like feeding it. We’re spending. We’re in a strip joint. We’re making it rain on Ubah Hot.”
Although as of Episode 13 she’s not taking on any investors, Ubah admitted she needs help to get her hot sauce brand off the ground — and collabs with restaurants are one way to do that.
“Collabs like this help Ubah Hot to kind of tap a clientele that I don’t have,” Ubah said. This way it’s very authentic, because you introduce it without putting it in people’s face.”
Ubah’s most recent collab is with Serafina Italian restaurant. Besides New York City, the spot has locations around the world — in Miami, Boston, Puerto Rico, Dubai (where Ubah’s cousin, The Real Housewives of Dubai’s Chanel Ayan resides), Rio De Janeiro, Brazil, and more. The Ubah Hot Pizza is on the menu for $25, and is created with Habanero-infused San Marzano tomato sauce, fior di latte mozzarella, finely sliced habanero, and julienned fresh basil.
You can get a peek at the pizza, pictured in a post on Serafina’s Instagram page. The pizza was also featured when Ubah was a guest on Watch What Happens Live With Andy Cohen on Sept. 10, as Serafina's owners were behind the bar during the show.
Ubah herself posted about the collab on her Instagram in September, calling pizza her BFF when she first moved to NYC, and describing the Ubah Hot Pizza as, “like a sizzling margarita, but with that UBAH twist – bold, delicious, and seriously hot.”
Ubah is friends with Serafina’s owners Vittorio Assaf and Fabio Granato, according to Harlem World Magazine.
“We were both mesmerized by wonderful personality and contagious energy,” Assaf said to the magazine. “We talked about her passion for food for hours, and about her dream to develop a super spicy habanero sauce.”
Assaf added the recipe for the sauce was passed down from Ubah’s mother and her grandmother. Ubah also described how her family history helped her create her sauces to Eater.
“The flavors of East Africa are a huge influence,” she told Eater. “There’s also some Arab and Indian influence. And then we also have Italian influence because Somalia was colonized by Italy…it definitely is a product of where I’m from.”
Ubah collaborates with Beatnic on a spicy sandwich
But pizza isn’t Ubah’s only collab with her fiery sauces. In Episode 13, she stopped by Beatnic, a vegan restaurant in New York, to talk about creating a new menu item.
"All of these restaurants wanted me to do a collab with them,” Ubah said. “It has so much joy [for me], like 10 times more than modeling. I’m not like a canvas people are just painting — they actually want my input. I eat at Beatnic all the time, and for them to give me an opportunity to create an Ubah dish, this is the greatest thing.”
The vegan restaurant serves up salads, burgers and wraps, so it’s no surprise Ubah created a sandwich with Geoff Kornberg, Beatnic’s chef.
He told Ubah he knows she loves a good pretzel bun, and he loves the green chile flavored sauce — so he combined the two into a sandwich, tossing the cooked chicken in the hot sauce, before adding it to a toasted pretzel bun, with lettuce, onion, and tomatoes. After a taste test, both agreed to add Ubah Hot sauce not only to the chicken itself, but to crank it up a notch by also putting it on the bottom of the bun.
Whether it’s on pizza or a chicken sandwich, Ubah Hot sauce adds fire to your taste buds — and we can only hope more collabs are on the way.
Watch new episodes of The Real Housewives of New York City on Sundays at 9/8c on Bravo and the next day on Peacock.
