Bethenny Frankel Debuts Red Hair and "Yummy" New Business Venture

Having already conquered everything from popcorn to margaritas, Bethenny Frankel now has her sights set on your sweet tooth. The Real Housewives of New York mogul just launched the latest extension of her Skinnygirl brand: a line of candy, which includes various confections like chocolate truffles, chocolate bars, chocolate-covered almonds, and gummies. And she's making sure you pay attention to the launch. Bethenny stepped out at any event at Dylan's Candy Bar with shocking red hair. The event took place on January 26 where she was joined by her RHONY pal, Carole Radziwill.

Bethenny debuts her new shocking red hair at the launch of her candy line on Jan. 26.

But don't think that she's abandoned her signature brown locks, she confirmed to Us Weekly that the look is only temporary. "It's a wig," she said of the color, which she described as "Skinnygirl red." "I had been wanting to [go red] and then today was such a great excuse. A gentleman named Tokyo [Stylez, who makes Kylie Jenner's wigs] … made it for me. He's lovely."

With that cleared up, elsewhere she explained why she wanted to go into candy. "I think I saw a void [in the market],” Bethenny told People. “Every woman I know has a sweet tooth and most women I know have PMS or they get emotional and they want chocolate […] It’s low calorie and they’re delicious; people are obsessed with them. And I don’t think there’s really anything else out there like that — especially with such quality. There’s a lot of chocolate, but it feels like junk food.”

The treats come ready for consumption in 100-calorie packs. “Portion control is huge,” she said. “I don’t believe in fake; I believe in good quality ingredients. I’d rather have less of something really good than a lot of something fake. I think those little portioned packets are just very female.”

And the news has her RHONY pal, Ramona Singer, very excited.

In addition to the candy line, Bethenny also recently expanded her television presence with the launch of her own production company, B Real Production. And she promises there are more projects and products on the way. "Right now it’s really still a start up,” she said. “People think I think I’ve cracked the code. I’m at the beginning stages of a business — we haven’t even hit the tipping point.”

While Bethenny is looking towards the future, you can check out her past with some great vintage photos.