When Lydia McLaughlin popped back on The Real Housewives of Orange County scene this season, she revealed to viewers that she and husband, Doug McLaughlin, had launched a new luxury magazine, NOBLEMAN. And with it, the OC couple was on a mission to bring sophistication to the masses inside its pages. With that being said, fans might be wondering a bit more about the publication. Well, The Daily Dish spoke with Lydia, via email, to learn more about it. Find out what she had to say below, and check out the couple in action above.
If you could describe the mission of the magazine, what would it be?
Lydia McLaughlin: Doug and I started NOBLEMAN with a mission to create a magazine of style and substance for the modern man. We aim to inspire men to live life to the fullest and with purpose. NOBLEMAN is Southern California’s only luxury lifestyle magazine catering specifically to men who value style, travel, food, art and culture.
Who would be your dream person to profile in the magazine?
Our aim is to profile men from all walks of life who are doing remarkable things, from Hollywood’s elite to local CEO’s, artists, chefs, entrepreneurs, designers and SoCal’s most stylish. To be a NOBLEMAN doesn't mean you have to be perfect, but rather a person who lives with character and is always eager to discover, to learn, to improve as a person and to care for those around him.
Which celebrities/celebrity do you think best fit the NOBLEMAN title/brand?
Before we ever launched NOBLEMAN, we had a "wish list" of celebrities for our cover, and Matt Damon was top of our list. As fate would have it, we were granted an exclusive interview with Matt for just our second issue in! A major accomplishment for us and a testament to our team’s hard work. Matt wasn’t afraid to go deep and to talk about big life questions with us…the feedback on his interview has been amazing. For our current issue, we were thrilled to work with Jeremy Renner. He is the total “man’s man” who can do it all and blew us away with his talent. Our hope is to work with George Clooney soon!
Where can fans pick up an issue? And how much can they purchase it for?
NOBLEMAN is available nationwide in Barnes & Noble, or you can subscribe and order past issues from [the website]. It’s $20.00 per issue and when you hold the magazine you will know why. We use the finest paper stock and printing available. Each issue is meant to be displayed on your coffee table or office. It is a conversation starter.
What is your ultimate goal for all things NOBLEMAN magazine/brand?
Doug and I live and breathe the magazine business. We absolutely love what we do and the amazing people we get to meet and work with. We plan to expand NOBLEMAN both in the US and also internationally soon. Our digital platform and VIP events are also a huge for us. Our three young boys are already talking about taking it over one day. We would also love to create a TV series that gives an inside look at the making of NOBLEMAN. The magazine business is full of real drama and we get to work with some really entertaining characters.
Check out throwback photos of Lydia, below.