Inside Lisa Vanderpump's Glam Opening of P.U.M.P.

Joanna Krupa, Lance Bass, and Giggy come out to walk the rosé carpet—see photos.

May 14, 2014, 2:21 PM ET

Life may not be diamonds and rosé—unless you're hanging out at P.U.M.P.

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After days of last-minute preparations, Lisa Vanderpump and her husband Ken Todd flung open the doors of their fabulous new West Hollywood spot, P.U.M.P. And plenty of her BFFs—including Giggy!—came out to support the event.

Among the VIPs in attendance: Joanna Krupa, Lance Bass, Rupaul's Drag Race star Courtney Act, Ali Fedotowsky and boyfriend Kevin Manno, Joyce Giraud and her husband Michael, Gretchen Rossi, E!'s Ross Matthews, and Pandora Vanderpump and her husband Jason Sabo.

Lisa herself looked ravishing, wearing a jewel-encrusted eggplant colored dress with plunging neckline, diamond necklace, and floral accent.

P.U.M.P., the latest in Lisa and Ken's empire that also includes Villa Blanca and SUR, is catered to gay men—but Lisa wants everyone to enjoy the space. "I wanted to create a garden that makes you feel like you're in Paradise," she said. "I always look for what I think the market needs in a certain space. For this, it's very gay friendly because we are right in a boy's town."