Jewel and Kara DioGuardi to Star in 'Going Platinum'
Bravo announces new singer-songwriting competition series.
Make yourself a can’t-miss sticky note to set your DVR in 2011, because there’s a new singing competition in town. Bravo (that’s us) has just announced production on Going Platinum (working title), a brand-spankin’ new music competition.
But these won’t just be pretty faces karaoking. Musicians must write their own jams in all genres—they’ll need to branch out across the musical universe tackling everything from tear-jerking love ballads to ear-wormy dance tracks.
Jewel (who earned her songwriting chops penning ballads in a van, lest you forget), will mentor the contestants as they vie not just for a record deal with RCA/Jive —but a publishing deal with Sony, BMI Songwriters The Writing Camp, and $100,000 dollars towards all the notebooks they could ever need to hold their lyrical gems in.
Judging the competition will by Kara DioGuardi, who has a bit of practice picking talent from her American Idol days, and her day-job as Executive VP Talent Development, Office of the Chairman (let’s all pat her on the back for discovering Jason Derulo). She’s also an award-winning songwriter, recently netting the 2009 Icon Award from the National Music Publishers’ Association and holding 15 BMI awards and a few Grammy nods under her belt, er, her bikini as it were.
Basically we’re amped. If you need us we’ll be reading A Night Without Armor and attempting to create a song as life-altering as “Hands” until the show starts.
