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The Daily Dish Million Dollar Listing Los Angeles

Josh Altman Is Expanding His Empire with a New Marketplace for Home Sellers: Details

The Million Dollar Listing Los Angeles agent revealed all the details of his brand new business venture.

By Cynthia Robinson

Josh Altman is growing his empire. 

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On June 18, Dallas Innovates announced the launch of Redy, an online marketplace co-founded by the Million Dollar Listing Los Angeles real estate agent that connects home sellers "with the best agents" and helps them "get paid in the process," according to the company's website

“For the first time, sellers get paid cash to pick an agent; as a result, agents are directly invested in the sale,” Josh said in a statement to Dallas Innovates, which noted that Josh launched the service in Dallas, Atlanta, Orlando, Phoenix, and San Diego.

Josh continued in his statement: “All agents have the opportunity to own local seller listings which will in return help them own the local market they operate in and level the playing field for listings. When you own local seller listings, you own your local market.” 

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Josh Altman wearing a blue blazer in front of a purple and pink background.

The company added to the outlet that Redy's "two-sided platform offers benefits for both parties," noting that "while agents can compete and offer the best terms for desired properties, sellers can determine from a pool of agents who they trust to get them closest to their ideal sale agreement." 

Moreover, the company reported that home sellers using the service “sell their houses for an average of 12% more than market value while granting agents a competitive commission.”

Josh Altman wearing a blue blazer in front of a purple and pink sky and the LA city scape.

Additionally, the company's chief strategy officer, Shely Cofini, noted that Redy is “revolutionizing the real estate market by transforming residential listings into valuable assets,” adding that the company intends to “empower home sellers with unprecedented control, fair competition, and total transparency.”

She continued: “Our mission is to equip homeowners with the tools to manage and maximize the value of their property listings fully. At Redy, we enable agents to secure listings rather than chase leads,”

How does Redy work? 

According to the company's website, as a home seller, after registering your property on the site, agents compete for the listing. Then, after comparing different agents, you determine which proposal best suits your needs and select your top choice. 

For agents, after applying to join the Redy community, you browse local properties in your primary markets and submit proposals for potential home sellers. If your proposal is selected, you walk through the property, confirm your desire to sell the home, and sign a listing agreement. 

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