Bravo Insider Exclusive!

Create a free profile to get unlimited access to exclusive videos, sweepstakes, and more!

Sign Up for Free to View

Rachel Zoe Takes New York

How Manhattan’s getting the Mrs. Berman treatment.

Rachel Zoe is cheating on L.A. "To me, hair should be considered an accessory — it changes by event, season, mood. With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are," the fashionable force behind The Rachel Zoe Project tells People about her latest venture, a salon in NYC’s Flatiron neighborhood.

Although Camp Zoe is a red-eye away, Rachel -- who’s working in stylish cahoots with former CAA agent Robin Moraetes -- chose the location because "New York is my home and the fashion capital of the world — we couldn’t imagine a better place to put our first DreamDry salon. But we’re not stopping here."

DreamDry won’t open its doors until later this year, so The Zoe Report is offering their own beauty fix. "We got in touch with a few of the runway’s most noted beauties to find out which products they swear by while off the catwalk. We don’t know about you, but we’re regarding their answers as blueprints for achieving our own MOD (model off-duty) looks this fall."

Maybe this obsession will become a DreamDry fave. "My one must-have item is L’Oreal Elnett hairspray. I can pretty much make [do] with any old shampoo or conditioner (and I often do in random hotels around the world) as long as I have a bottle of Elnett to finish the job," raves model Coco Rocha to TZR.

Will Rach’s DreamDry be a success? Start a Tweet Battle and share your hair-raising ideas.

Life is better as an Insider
Bravo Insider is your VIP pass to never-before-seen content, exclusive giveaways, and so much more!
Sign Up for Free
Related Show

The Daily Dish is your source for all things Bravo, from behind-the-scenes scoop to breaking news, exclusive interviews, photos, original videos, and, oh, so much more. Subscribe to The Daily Dish podcast, join our Facebook group, and follow us on Instagram for the latest news hot off the presses. Sign up to become a Bravo Insider and be the first to get exclusive extras.


You May Also Like...
Recommended by Zergnet