As if Rachel Zoe couldn't get any busier, the star of The Rachel Zoe Project continues to expand her empire. Along with her partner Robin Moraetes, the fashion guru opened up a blow-dry bar last week in Manhattan, according to Fashionista.com.
Called DreamDry, it hopes to stake a claim in the rapidly growing blowout biz. So what sets Rachel's salon apart from her competitors? The salon offer features like online booking, iPad style selections, and a rewards program which could mean a champagne soiree in the VIP room if you are a frequent customer.
Another fab feature is the hours. The Flatiron salon opens at 6:30 a.m. (a half hour earlier than the competitors) and doesn't close until 10 p.m. You know what they say: the early bird gets the, um, blowout.
According to Moraetes, consistency is key. Employees attend the DreamDry Academy, a seven to 10 day intensive course of presentations, writing and diagnostic training in the DreamDry technique and the 12 styles that live on the salon’s menu, first on a mannequin and then on actual people's hair.
“If they don’t pass they don’t go on the schedule,” Moraetes explained. We wouldn't expect anything less from Rachel.
Sign us up for 8 p.m. appointments on March 6th, so we can look our best before The Rachel Zoe Project Season 5 premiere! Who's with us?
The Daily Dish is your source for all things Bravo, from behind-the-scenes scoop to breaking news, exclusive interviews, photos, original videos, and, oh, so much more. Subscribe to The Daily Dish podcast, join our Facebook group, and follow us on Instagram for the latest news hot off the presses. Sign up to become a Bravo Insider and be the first to get exclusive extras.