IHOP, are you messing with our emotions, or is this the real deal?
The pancake restaurant chain tweeted on June 6 that, after 60 years in business, it would change its name: "For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb." A little animation of what the new logo could look like accompanied the tweet.
Naturally, thousands of Twitter followers engaged with the tweet — trying to figure out WHAT IT ALL MEANS. Which, of course, was the entire point of the brand's mysterious message.
"What could it b?" the brand teased along with a poll asking users to wager their guesses: biscuits, bacon, butternut squash, or barnacles. (Bacon jumped out ahead early.)
DiGiorno pizza's official Twitter account suggested a new tagline for IHOb, in the pattern of its own. IHOP retweeted:
So... what's the deal? So far, we don't really know. CNN tried to find cyber evidence, such as site domain registration breadcrumbs — but no dice. So we'll just have to hang tight until June 11 to find out, apparently — along with all the other amateur sleuths on Twitter trying to crack the code.
Just b cool, you guys. It's going to b OK.
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