"Boss Bitch" Kourtney Kardashian Celebrated Poosh With These Cheeky, Made-for-Insta Donuts

Keeping Up With the Kardashians sister Kourtney launched her new lifestyle website, Poosh, with a very on-brand dessert.

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For all their dietary restrictions, the Kardashian-Jenners are also known to celebrate all their important occasions with picture-perfect cakes (and occasionally, non-cake sweets). And when Kourtney Kardashian launched her new lifestyle website, Poosh, the fanfare included just the sort of sugary celebration we've come to expect. In fact, it's hard to imagine a more on-brand dessert...

Kourtney took to Instagram Stories to tag pal Melissa Kolker with the caption, "I have the best friends." The accompanying image was a cardboard tray of donuts — 25 in all if, you're counting — from Blinkie's Donuts. Topped with glittery pink icing, the donuts spelled out the message: "Congrats on Poosh, #BossBitch."

Let's take stock: Cheeky. Sparkly. Splashy. Cake-y. Self referential. Accompanied by a monetizable hashtag. It hits all the on-brand notes for the Kardashian clan!

Kourtney Kardashian Launches Poosh: Instagram Pics

And hey, we'll admit we have Lisa Vanderpump's brand on the brain too — having just returned from her Vegas venue's opening weekend — and we suspect that all this edible pink glitter, punctuated with the B-word is something Lisa could get behind too. (Checkmate, bitch.)

Hungry for more? Enjoy some of the Real Housewives' best cakes and outrageous dessert spreads ever:



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