Summer’s not over yet… but alas, it is over for your chance to get into the season’s hottest vacation destination, given that reservations for Taco Bell’s pop-up hotel sold out in just two minutes when they went up for grabs in June. Now, the elite group of superfans who scored those coveted reservations are traveling from 21 states across the U.S. to visit the Palm Springs hotel, which opens its doors today. And in case you’re not one of those lucky few, here’s your chance for a glimpse inside…
The Bell: A Taco Bell Hotel and Resort — which recently revealed its menu of classics and on-trend new concepts — has decor to match.
Think logo wallpaper with cool desert imagery (obviously Instagram friendly all the way), and hot sauce pack pillows.
Cool, colorful graphics and art-like decor decorate the space.
Even the toiletries have Taco Bell branding (no, guests are not washing their hair with actual hot sauce — just Bell-branded grooming products).
The venue is offering a curated entertainment menu, each day different — with DJs by day and a rotating artist lineup at night poolside.
The hotel’s salon will offer “Cinnamon Twist braids,” “Baja manis,” and “Fire fades.” A graphic on the wall reads, "Feed me tacos and tell me I'm pretty."
The gift shop offers The Bell swimsuits, towels, bags, commemorative shirts, and sunglasses.
Kicking it all off today in Palm Springs? City council members, dignitaries, and fans gathered to watch as Taco Bell exec Jennifer Arnoldt cut a ceremonial ribbon... made of hot sauce packets, naturally.
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