What were you planning to do for summer vacay? Cool, scrap that. Now you're doing this.
Friends, countrymen, stoned people, Vanderpump Rules crew, Taco Bell superfans everywhere: Taco Bell is opening a hotel and resort (breathe) and it's coming to Palm Springs this summer. (Paging Jax Taylor and Brittany Cartwright: We found your honeymoon venue, so you're welcome.)
It will begin taking reservations in June — which is a scant two weeks away — and you're going to want to jump on this stat, because Yum Brands didn't specify just how long its dream destination will be open after it debuts on August 9.
Guys, it's going to be called The Bell, which is so chic and boutique sounding, and you know you're already drooling over the thought of both the food and the Instagram potential. Technically, its full name is "The Bell: A Taco Bell Hotel and Resort," but we insiders just call it The Bell.
But here's what you can expect to find there: a gift shop with exclusive Taco Bell-themed apparel (HI), and a salon offering Taco Bell-theme nail art (HELLO).
“I have often quipped that Taco Bell is the fast fashion of food," the fast food chain's Brand Officer Marisa Thalberg in a news release. "We have our everyday classics, but then we’re always introducing these cool limited-edition experiences to do something new and different."
New and different! The Bell! Guys. Get there.
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