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The Daily Dish The Real Housewives of Beverly Hills

Delilah Belle & Amelia Gray Hamlin Are Developing Their Own Athleisure Fashion Line

Lisa Rinna's daughters are set to launch DNA, a line that'll include hoodies and bike shorts.

By Adele Chapin
Lisa Rinna Amelia Delilah Fitness Brand

While we're waiting to find out whatever Lisa Rinna's mysterious "Lisa Rinna Lips" project is, it turns out that The Real Housewives of Beverly Hills actress's model daughters have been busy with product development of their own. Lisa just dropped the bombshell that her girls, Delilah Belle and Amelia Gray Hamlin, are developing their very own fashion line. 

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Women's Wear Daily had the scoop about DNA, the athleisure-inspired brand from Delilah and Amelia, which will debut online on October 21. Lisa went into proud mommy mode on Instagram, sharing photos of the sisters modeling their DNA logo sports bras and sweats, writing: "So proud of you girls!!!!"

The hoodies, bike shorts, and all the other 18 pieces will will be priced between $38 and $118, according to WWD. 

"It's Los Angeles, New York," Delilah told the publication about their style inspiration, adding that the target customer is between 18 and 24 years old. "Like, you could wear some of these things if you're a model to castings...You can work out in them," she said.

Amelia and Deliah weren't kidding then when they said that they designed these clothes for themselves. These girls inherited their mom's entrepreneurial hustle — and we're thinking DNA just might be the little sister to Beverly Beach

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