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Bethenny Frankel's Latest Business Venture Has an Interesting New Twist

The Real Housewives of New York City mogul reveals why her new sunglasses line is so different from all her previous business ventures. 

See How The Real Housewives of New York City Reunion Looks Have Evolved

Bethenny Frankel is adding yet another feather to cap off the growing list of businesses in her lifestyle empire. The Real Housewives of New York City alum already runs an impressive array of brands that range from food to denim and now... sunglasses. In a recent Instagram post, Bethenny announced the launch of her cool girl-approved line of glasses, aptly named Bethenny Eyewear, that she plans to sell exclusively on HSN. 

"I am so excited to announce the launch of the Bethenny brand with a new line of Bethenny Eyewear," she explained on February 24 as she smiled in a steely set of oversized shades in a cozy white sweater and chic, fur-trimmed parka by Mackage. 

"This is the first product with my name, and I am so proud of these fashionable, high-quality sunglasses available exclusively on [HSN]!" The collection includes a square-shaped set in transparent blush, classic black, and even a two-toned navy pair. Even the soft, gold clutch-inspired case is covetable. (The "elevated" fashion eyewear makes total sense for the Manhattan-based mogul who has one of the most impressive collections of swimwear that we've ever seen.)

During a later Instagram Story from behind the scenes of her HSN debut, Bethenny hinted that this launch might be just the beginning of her budding Bethenny brand saying, "Today is the launch of the Bethenny brand. And the first-ever line in the Bethenny brand is eyewear."

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