Last summer, The Real Housewives of Potomac’s Gizelle Bryant launched EveryHue Beauty in an effort to help fill a void in the industry and provide people of all skin tones with options. Now, the Potomac powerhouse is taking her line to new heights. (Watch the video above to see Gizelle show us all her new products and how to use them!)
The shade-inclusive company — which was previously only available through the brand’s website — has now hit Target.com! (It will be available in Target stores on May 20.) The expansion comes as a part of Target’s new initiative to further diversify their beauty aisles, which includes bringing on eight brands that focus on designing products for women of color. EveryHue Beauty will be in the company of popular brands like Reina Rebelde, The Lip Bar, Makeup Geek, Coloured Raine, Violet Voss, HALEYS, and HUE NOIR — many of which are also run by women of color. And that’s not all.
In conjunction with the major partnership, Gizelle’s line also released a new collection of products made specifically for medium to deep skin tones. The brand’s new HueNation collection has everything you need to create a full beat a la Gizelle, ranging from a duo color correcting concealer to a setting spray.
Word on the street is that Gizelle’s products are bomb AF, so we at Most Wanted were super to have Gizelle stop by Bravo HQ and tell us all about them. Watch Gizelle show us her new products in the video above, and scroll down to shop the all the fabulous products.
EveryHue Tinted Medium Coverage Moisturizer
The OG of EveryHue Beauty, this vitamin-infused SPF product has the hydrating benefits of a tinted moisturizer with the finish of a medium coverage foundation. Just one application will leave your skin flawless, darling, and it's available in twelve skin tone friendly shades.
EveryHue Setting Pressed Powder Satin
When it comes to finding a setting powder that works for medium to deep skin tones, the choices are beyond scarce. Most popular setting powders on the market now come in light hues, which do not work well for deeper skin tones. In comes EveryHue Beauty to the rescue. Available in three medium to deep hues, this finely pressed powder will help your beat stay put all day and keep any unwanted shine away.
EveryHue Concealer Corrector Duo Satin
Mask dark circkes, unwanted imperfections, and brighten with this easy-to-use concealer — available in three medium to deep shades.
EveryHue Stay All Day Setting Spray
Ensure that your look lasts all day with this ultra refreshing setting spray, which comes infused with hydrating cucumber and aloe vera.
EveryHue Glow and Go Trio
These trio cheek palettes contain the prettiest peach, gold, pink, and bronze hues, made to compliment medium to deep skin tones. So you can easily create your own glow on-the-go.
The Real Housewives of Potomac airs Sundays 8/7c.
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