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Style & Living The Real Housewives of Salt Lake City

Get the Details of Whitney Rose’s Exciting New “Luxury” Business Venture

The Real Housewives of Salt Lake City cast member’s latest enterprise “highlights spirituality and healing.” 

By Cynthia Robinson

During the Season 2 premiere of The Real Housewives of Salt Lake City in 2021, Whitney Rose opened up about her reasons for creating her skincare brand, Wild Rose Beauty.  

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“I started [Wild Rose Beauty] over four years ago because, believe it or not, I have very bad skin,” she said before sharing a makeup-free photo. “And I started going to the health food store and [found] ingredients that were working for me, and I’d combine them all together and make my own skin oils. I love this idea of having something that I created.”

Moreover, Whitney went on to explain why she rebranded from Iris + Beau to Wild Rose Beauty, saying that a wild rose “doesn’t know any bounds.” 

Whitney brought that same spirit to her newest business venture ahead of Season 4 of RHOSLC, sharing how the enterprise was inspired by her own journey of “healing.” 

Whitney Rose’s New Jewelry Line 

Per Whitney’s bio for Season 4, in addition to her skincare line, the blonde beauty is “[focusing] her energy on launching a new luxury jewelry line that highlights spirituality and healing.” 

The Utah resident first teased the line of jewelry in December 2022, posing in a dress while lying on a couch and noting something in the “forecast.” 

“I’ve been working on something behind the scenes [and] I’m almost ready to give you a sneak peek,” she shared at the time, prompting her followers to get on a mailing list for the “big reveal.” 

Then, in January 2023, Whitney shared an edited video of numerous clips of herself on RHOSLC and revealed that she’d developed a jewelry line called PRISM inspired by her journey of “healing” on the show. 

Whitney in a fitted, off shoulder, mini baby blue dress sitting on an ice cube in front of a gradient background.

According to the business’s website, the line is “passionate about inspiring others to do the healing work that it takes to find peace and alignment in their lives” and has products that are “intentionally created for free-thinking spiritual women who trust their intuition over everything.”

The description continues: “Every piece of PRISM jewelry is created with a specific intention in mind to support collective healing. As you wear our jewelry, you change your vibration. Our products are exquisitely crafted with the highest quality and ethically sourced diamonds, gemstones and metals.” 

In addition to Whitney announcing the details in her bio, we’re hoping to find out more on this season of RHOSLC. In the meantime, you can check out the ladies' jaw-dropping Season 4 cast photo, in which Whitney wears a beautiful off-the-shoulder icy blue minidress. 

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