The real estate head-turner opens up about building her brand while on a reality show.

on Jul 10, 2012 - The Dish

Heather Bilyeu of Million Dollar Listing Los Angeles

When she's not causing rifts between high-powered real estate agents on Million Dollar Listing Los Angeles, Heather Bilyeu is working on building up her brand as well. And while cameras following her every move (and relationship), Heather says she wouldn't have it any other way in a a candid interview with real estate site Zillow.

Heather tells the site that MDLLA is "not a typical reality show that gets shot in 30 to 60 days. We film from 8 months to a year, sometimes 4 to 8 hours a day and several days a week. It’s a big time commitment, but to me it’s worth it because I’m launching my business [and] there’s no better way to get my name out there."

When it comes to whether her clients want to be on the show, Heather says she leaves that up to them. "I don’t pressure anyone and everyone has been pretty receptive. But being on a reality show is something that is becoming part of society; perhaps in 10 years everyone will have been on a reality show."

And just because there's cameras rolling, don't think for a second that what you're seeing is scripted or staged for dramatic purposes. "Our show is very real," Heather says. "The drama you see is very real, the clients and everything is real."