New sounds and great songs can expand an artist's career, help procure that elusive treasure LONGEVITY for an artist, and broaden a fan base, like "Halo" written by Platinum Hit executive producer Evan Boggart, and Ryan Tedder, and "If I Were A Boy," written by BC Jean and Toby Gad for Beyoncé.
I love my job. I love the written word, and I love songwriting and songwriters. They are a raw, emotional, talented mix of brave souls whose job it is to put lightning in a glass. They must be honest about their own lives and put confessions on tape and on page. And it has been my honor to work with this cast.
That brings us to the second, trickier half of my job on the show -- judging. This was by far the hardest part. I certainly don't relish offering critique to new talent, as no one wants to harm the dreams of someone who is working so hard. My approach was to be honest. Period. Not clever. Not mean, but also never to pander or pull a punch.
I also tried to be specific. There's nothing as an artist that I hate more than receiving vague feedback. "You just didn't bring it" is not a helpful critique. You can do nothing with that. If I did not like something on the show, I tried to be exact about what bothered me and also offer a solution. So if a lyric was too generic, I would site the offending lyric and offer an alternative to show an idea of what might work better. This was the hardest part of the show for me, but I figured placating someone gets them nowhere, and being honest is the best thing I could offer them, even if it was hard. And the contestants seemed to thrive on it. This is a serious group of young artists who are in it to win it.
I hope you all have as much fun watching as I did being part of the show.
Until next time,