Gigi Hadid Is the New Face of Maybelline
The supermodel lands a major campaign—and a major career milestone.
Maybe she's born with it!
Actually, in the case of Gigi Hadid, she's definitely born with it. The supermodel genes run strong in her family, with both mom Yolanda Foster and sister Bella Hadid being a part of the business. Now, Gigi has taken her career to the next level with the announcement that she will be the new face of a major beauty brand, Maybelline.
Gigi found out right before New Year's that she had been selected to head up the new campaign and gushed to Vogue about her long-standing love of the iconic beauty brand. "In middle school, I wasn’t allowed to wear makeup. I secretly bought Maybelline’s SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world," she revealed, along with the news that she still carries a bottle with her to this day.
As for Gigi's mom Yolanda Foster, the RHOBH star got yet another excuse to use her "#proudmommy" hashtag when she posted about the honor on Instagram. "No beauty shines brighter than that of your good heart," she wrote. "Congrats my love @gigihadid on this extraordinary accomplishment. I admire your tenacious drive and hard work. Thank you for being 'YOU' and Thank you for having the courage to follow your heart and making your own dreams come true!!"
❤️No beauty shines brighter than that of your good heart..... Congrats my love @gigihadid on this extraordinary accomplishment. I admire your tenacious drive and hard work. Thank you for being "YOU" and Thank you for having the courage to follow your heart and making your own dreams come true!! #Maybelline2015 #ProudMommy Thank you @luizmattos1906 @voguemagazine for doing all that you do🙏 @imgmodels
Gigi herself tweeted "Thank u for ur kind words & support for this amazing new chapter! To me ur all #BornWithIt."
Gigi's new campaign will start in October 2015. In the meantime, you can see the supermodel answer 18 questions in 60 seconds for the beauty brand.