Rodger takes on the digital side of your business? What has happened with the business? Does Rodger still run that side?
Rodger does. I am still very hands on with it - I write the copy and I pick every single item. I am very, very hands on with it. I didn't think I would be, but I am. Shocker there! I thought it would be the one area of my business where...well I'm not so tech-savvy, but now that I understand it, I'm sort of obsessed with it.
You're twittering up a storm.
Yes, it's really fun. It's a really important part of my business. It's something that I really enjoy because it's the best way to directly connect with people. I'm really enjoying it. It's definitely another thing I'm doing.
We love The Zoe Report!
What's the feedback been like?
It's been incredible. People have been amazing. People are loving it. Are users are growing by the day. It's really fun. People are enjoying that daily dose of fashion.
It's one item, so it's not overwhelming.
Well that's the thing, no one wants to read a novel in the morning!