Technology is making New York Fashion Week incredibly democratic. Anyone with an internet connection or mobile phone can tune in and watch NYFW shows in real time—you don't have to be a blogger or fashion editor with a stack of invites.
This same internet/social media wave is transforming and rewiring NYFW, as New York-based designers focus their runways towards shoppers instead of the press or even decamp to LA or Paris for shows. After all, no matter where brands go, the world is watching online. With that in mind, here are 11 shows to live stream when NYFW kicks off this week.
The Show: TommyXGigi 2.0& on February 8 at 5:45 p.m. PST via tommy.com
What to Watch For: Instagirl and #RHOBH daughter Gigi Hadid put on a huge extravaganza for the runway show debut of her Tommy x Gigi colllection this fall. So how she could possibly top it for spring?
Here's what we know: Gigi and Tommy Hilfiger are leaving NYC behind and heading to Venice Beach for TommyXGigi 2.0. Plus, it's instantly shoppable, so if you see something you like you can buy it ASAP. (The brand is going to roll out an app called Tommyland Snap: Shop so you can do just that.)
The Show: Who What Wear on February 8 at 7:30 p.m. EST via YouTube Live
What to Watch For: Fashion media brand Who What Wear is putting together a runway show based on its editors’ favorite brands and spring trends. The show will stream via YouTube Live and it’s all going to be immediately shoppable.
The Show: Chromat on February 10 at 4 p.m. EST via chromat.co
What to Watch For: Designer Becca McCharen is known for her the way she seamlessly integrates tech into her edgy swimwear, lingerie, and activewear pieces. And, she reliably casts some of the most diverse runways of NYFW.
The Show: VFiles on February 10 at 8 p.m. EST via vfiles.com, with pre-performances from noon to 4 p.m. EST
What to Watch For: This crowd-sourced fashion show from up-and-coming designers is always unpredictable, and this year, it’s coming at you live from the studio that once housed MTV’s classic show Total Request Live. Prior to the show, VFiles plans to live stream musical acts, the backstage process, and interviews with models and mentors. Makeup artist Pat McGrath, Tommy Hilfiger, and Rihanna's stylist Mel Ottenberg are all on the mentorship team.
The Show: Alexander Wang on February 11 at 8 p.m. EST
What to Watch For: Wang probably has one of NYFW's coolest front rows, and here's hoping he live streams both the runway show and his infamous, over-the-top afterparty. PS: this year's show location is shrouded in mystery.
The Show: Prabal Garung on February 12 at 7 p.m. EST via prabalgarung.com
What to Watch For: One of Michelle Obama's favorite designers, Prabal Garung consistently puts out looks that are graceful and modern.
The Show: Altuzarra on February 12 at 8 p.m. EST
What to Watch For: Because Joseph Altuzarra's bags and coats are always standouts - and you can get a sneak peek of the suit Evan Rachel Wood will wear on the red carpet next.
The Show: Proenza Schouler on February 13 at 1 p.m. EST on fashionweekonline.com
What to Watch For: The design duo is about to ditch NYC for Paris in order to align with the couture schedule and only host two runway shows a year, so tune in for Proenza Schouler's NYFW swan song. Maybe you'll spot the PS dress that's about to be on every magazine cover.
The Show: Coach on February 14 at 4 p.m. EST
What to Watch For: This classic company is reinventing itself to become "NYC coolest fashion brand" thanks to campaigns with It-Girls (Selena Gomez is next!) and fashion shows and events hosted in dramatic settings like the High Line. The brand is also going to show men's and women's looks together, starting for the very first time with next week'scollection.
The Show: Yeezy Season 5 on February 15 at 3 p.m. EST (probably live streamed via Tidal)
The Show: Marc Jacobs on February 16 at 2 p.m. on marcjacobs.com
What to Watch For: Close out New York Fashion Week with Marc Jacobs, whose inventive and epic fashion shows have been influenced by everything from neon ravers to Victorian goth over the past few seasons. This year, keep your eye out for new MJ muse Frances Bean Cobain.
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