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Danielle Cabral Shares Her Ultimate “Goal” for Her Boujie Kidz Company
The Real Housewives of New Jersey business owner opened up about “the journey” of building her clothing company.
On Season 13 of The Real Housewives of New Jersey, viewers have been introduced to newcomer Danielle Cabral and her business, Boujie Kidz, an online children’s boutique. While Danielle has taken her passion for children’s style and turned it into a career, there are some major milestones she is still working to hit.
During Season 13, Episode 14, which aired on May 9, Danielle was going through inventory in the workspace in her basement when her mother told her, “Everything is really cute in person, sometimes the pictures don’t do it justice.” In response, Danielle admitted that’s the “biggest problem” with her business.
“All of my stuff is so cute, but because it’s online — ” Danielle began, before her mom interjected, “You need a brick-and-mortar store. You’ll get there.”
In an episode interview, Danielle opened up about her experience growing her company. “The journey is so awesome when there is a journey, and you start small and you get bigger,” she said. “Right now I’m kind of like a hub for all these other vendors, but my goal would really be to have something that’s my own.”
Danielle turned to Melissa Gorga for business advice during Season 13, Episode 3, explaining, “Melissa, she’s actually living the life that I would love to live with business.” On Episode 10, the two teamed up for a pop-up event at Melissa’s Envy boutique featuring Danielle’s clothing. “I love to do pop-ups because I’m online and when you have an e-commerce site it’s so hard to sell merchandise through a picture,” she shared in an interview. “It’s really hard to tell, you know, what it feels like, what it looks like, how the sequins shine.”
Below is everything we know about Danielle’s growing business.
What is Boujie Kidz?
According to its website, Boujie Kidz offers “affordable trendy toddler clothes that will make your kids look like they are about to walk the runway.” The website currently offers clothing, shoes, and accessories for babies, kids, and tweens.
When did Boujie Kidz launch?
According to an Instagram post, Danielle launched Boujie Kidz in 2017.
Why did Danielle start Boujie Kidz?
On Season 13, Episode 3, Danielle shared the reason behind her decision to launch her own business. “I used to work in event planning. I hated my job at the time,” she said. “I just had my daughter, Valentina. I’m like, ‘What makes me happy? Dressing her up!’ Ding-ding: Boujie Kidz. Boujie is over-the-top, glamorous, it’s extra, it’s fun, it’s edgy. It represents who I am.”
What is Danielle’s role at Boujie Kidz?
In a 2021 Instagram post, Danielle wrote, “I run EVERY aspect of my company — the buying, marketing, photography, and shipping. There were so many months of 2am nights on the computer educating myself on how to run an e-commerce site. When you order from [Boujie Kidz] I am the one spritzing my signature cotton candy scent on it and I am the one meticulously wrapping it and shipping it out.”
More About Danielle Cabral's Life
ICYMI, hear more from Danielle about her life, below.
