Generally speaking, bad weather sucks. And it isn’t just annoying because it ruins great things like restaurant patios and beer gardens—it actually has a detrimental effect on your outlook. Outside of the surprisingly common Seasonal Affective Disorder (which is real!), the Huffington Post also reports that if you’re already feeling glum, even typical run-of-the-mill bad weather can worsen your mood on any given day.
But here's some news to cheer you up on the gloomiest of days. The Tourism Promotion Council of Mexico, along with U.S. marketing agency Lapiz, has used that wonderful thing called science to create a cloud that can actually rain tequila.
Yes, for real.
The idea behind the tequila cloud was a marketing strategy to lure visitors away from their home countries during chilly, rainy seasons for a stay on one of Mexico’s sunny beaches (where apparently even when it does rain, it'll sprinkle drops of booze…?). They launched the cloud in Germany, which somewhat surprisingly gets more rain than the U.K.
So how exactly does one build a tequila-dispensing cumulonimbus? As the video explains, “we used ultrasonic humidifiers to vibrate tequila at a frequency that turned it into visible mist. The tequila mist then condensed into liquid form and dripped as rain drops, making a real cloud rain tequila every time it rained in Germany.” The faux cloud was then displayed in Berlin for a period of time, offering visitors free shots (drops?) of tequila every time it drizzled in Deutschland.
While this is obviously a pretty neat trick, we’re not sure how strongly it encouraged sun-deprived Germans to flee to Mexico for a vacation, unless the tourism council plans to re-create these clouds in Mexico. After all, who wants to leave a country where it literally rains tequila?
Watch how they did it here:
The Feast is Bravo’s digital destination serving culinary inspiration and essential food news. Like us on Facebook and visit daily for diet and wellness trends, kitchen hacks and tools — and the buzziest celebrity, chef, and restaurant happenings you need to know about right now.