In fashion and beauty, real is slowly becoming the new glam. Alicia Keys is hitting red-carpet events with #NoMakeup. (Or, at least, just a little makeup.) Christian Siriano is effortlessly integrating plus-size models into his runway shows. And now, Khloé Kardashian is enforcing the message that true style means being authentic—at any size.
Today, the KUWTK star launched her highly anticipated denim line, Good American. The jeans come in sizes zero to 24, and Khloé cast models that represent the whole range. We've had teasers of this for a while, of course.
Back in May, Khloé announced a casting call for the then-mysterious "GA" project. “The shape we lust for has curves, not the straight body of the fashion establishment," the company's website said. Meanwhile, Khloé herself tweeted: "I’m looking for beautiful, powerful women to star with me in a campaign for my new denim brand!"
Today, we met the ladies that answered that call, effectively becoming part of KK's #GoodSquad. The women are, of course, all strikingly beautiful. But, they're also remarkably diverse, and are all looking for different things in a good pair of jeans.
Roxy is a fashion and beauty blogger who embraces her curves. She likes jeans that showcase her waist and hips, and favors Good American's "Good Legs Raw Edge" style.
Stephanie, who lives in Miami and is of Italian and Puerto Rican descent, likes her "Good Legs" jeans in a blue-black wash.
And—though she's not an official model for the line—one of Khloé's sisters showed some love for it today. World, meet Kylie Jenner: a makeup mogul who likes her rise high and her wash light. Will you become a part of the #GoodSquad?