There’s a lot to love about autumn. The leaves turn all those magical colors. Wearing flannel seven days a week is totally fine. The day-after-Halloween bags of candy are, like, 90 percent off.
But like all good things, it’s the anticipation that makes them so enjoyable. That’s why angry customers turn to social media each and every season to complain when corporations and brands push out seasonal items far ahead of their appropriate times. While there are plenty of examples of this, one item in particular seems to get the full brunt of public ire: pumpkin spice.
Pumpkin spice coffees, lattes, Pringles, lip balms, beers and even fettuccine (is nothing sacred?) seem to be hitting the shelves earlier and earlier—and people are starting to get very bent out of shape about this. According to Philly Voice, two particularly angry guys, Sean Bauer and Billy Cress, are taking to the streets (read: a few Wawa and Starbucks locations in Philadelphia) to protest the return of our collective pumpkin-flavored-obsession and beg people to join them in their quest to #StopPrematurePumpkinSpicing. The two friends have been fighting the anti-pumpkin fight for the last two years, arguing that beginning the corporate pumpkin brainwash a full three to four weeks before the start of autumn is insane. And people seem to be on board with the message.
A quick search of #StopPrematurePumpkinSpicing on Twitter shows that Bauer are Cress are finding overwhelmingly support for their efforts.
The people have spoken, but is anyone listening? "This is an issue no political candidate has been talking about this summer," Cress told Philly Voice. "That's why when Sean asked me to join the fight against this epidemic, I was immediately on board. Join the movement."
It's already too late for the activists' pleas to be heard, but next year? Stay tuned.
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