Scarlett Johansson isn't hurting for acting gigs. The two-time winner of Esquire's Sexiest Woman Alive is starring in the upcoming Ghost in the Shell, among other projects in the works. So why is she opening a popcorn store right now?
Simple: She loves popcorn, and she loves Paris, which is where the shop will be. She's opening the store, called Yummy Pop, with her French journalist husband Romain Dauriac, and Johansson said in a statement that "My hope is for Yummy Pop to become a Parisian snacking staple and a symbol of friendship between my two most beloved cities, Paris and New York." She added, "It has been a dream of mine and my family for several years to bring our favorite American snack to our favorite European City!"
And since it's incumbent upon popcorn shops to offer the basic popped-corn-and-salt snack in fancy and unexpected flavors, Yummy Pop will too. Except these flavors will be fancier than your average caramel corn, cheese or buffalo-spiced varieties: Scarlett's favorite flavor, truffled parmesan and sage, will be on offer, along with a chocolate-covered-strawberries flavor, and ones made with authentic Vermont cheddar or maple syrup. Not to worry though, basic popcorn will be available too, in the form of a sea salt and olive oil flavor. The varieties were developed with the help of chef Will Horowitz of New York City's Ducks Eatery and Harry & Ida's.
According to The Independent, Johannson will be serving popcorn herself at the store (very very occasionally, we're guessing) and her sister-in-law will be managing the store. Johansson will join an illustrious list of celebrities who run their own food businesses or other gastronomic side gigs, for better or for worse.
Yummy Pop's soft opening happens this weekend, and then the store—set in Paris's perpetually chic Marais neighborhood—will close and reopen permanently later this year.
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