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The supermodel is back — and fiercer than ever before. While it was once Cindy Crawford and Linda Evangelista who ruled the catwalk, these days the industry is run by a new crop of women who are social media savvy and ready to take on the world with one single tweet. Models like Gigi and Bella Hadid, and Kendall Jenner are landing some of the biggest campaigns, and, of course, runway shows all over the globe. And there's a good reason for it.
"Those girls would have been models even if they weren't on television. They're stars and stars don't always run in families. There are plenty of famous people that don't have not famous children. Those girls are super amazing," Kell on Earth's fashion PR maven Kelly Cutrone told The Daily Dish about those girls' reality TV pedigrees. And she says that their success in the industry isn't just about their undeniable good looks. "Just being able to stand there and get your picture taken is really boring. Nobody wants to see a model who doesn't have energy and isn't diverse and those girls are persoanlities-paloozas."
And this crop of fashion "it" girls has redefined what it means to be a supermodel in a way the previous generations never could have imagined. "And they're industries," Kelly said. "Not only are they showing up and looking good in the clothes and rocking the runway and rocking the photo shoots, but they're coming with millions of followers. And they have their own PR and marketing teams, and their own distribution networks. Can you imagine Lauren Hutton doing that in the '70s? No. That's not how it worked. It's actually changed the face of the business."
Need some proof of their flawlessness? Check out some modeling shots of Gigi and Bella.