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Kim Kardashian West's Newest KKW Perfume Launch Is Going to Be Very Sweet

The packaging is perfect for Valentine's Day.

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Kim Kardashian West on Brother Rob
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Kim Kardashian West is launching new KKW Beauty fragrances in time for Valentine's Day, and these scents are going in a very different direction than her previous perfumes.

The bottles she launched in the fall had a very natural vibe, with crystal-inspired bottles and a calming gardenia-based scent. This time she's going full-on Kimoji. The packaging for KKW Fragrance's limited-edition V-Day launch, inspired by her emoji company, appears to look exactly, and we mean exactly, like those super sweet conversation heart candies.

Here's a sneak peek before the launch on February 1: it looks like there will be three options: BFF, Bae, and Ride or Die.

No word yet on pricing, size, or what these KKW Fragrances will smell like, but it's probably going to be sugary (just a guess). At least these candy heart sayings on the perfume bottles are a little sweeter than last year's NSWF Kimoji conversation hearts.

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