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The Daily Dish Fashion

Zendaya Is Taking Action After Major Backlash from Her Clothing Line Customers — What Went Wrong?!

The style star took swift steps to fix the problem. 

By Jenny Berg

When Zendaya founded her clothing line Daya by Zendaya in 2016, the style star had the purest of intentions. Not only did she hope to offer fans a slice of her cutting-edge fashion sense at an affordable price point. The multi-hyphenate talent also wanted to embrace the gender-fluid, size-inclusive direction that fashion is headed in — and she deserves some major applause for that! 

So, when fans started to sound off on social media about their difficult experiences with the affordable brand, Zendaya took note. 

Here's what went down: In the past couple of months, shoppers started taking to Twitter to complain about complications on their Daya by Zendaya orders. Some customers placed orders but didn't receive tracking numbers, while others had been waiting for well over a month to tear into their package of Zendaya-approved goodies. 

Upon catching wind of the tweets, Zendaya herself took swift action. The 21-year-old took over her brand's Instagram account to let fans know that she takes their complaints "very seriously," and that she sincerely values their business.

Furthermore, Zendaya let followers know that she has parted ways with the company that formerly operated Daya by Zendaya. And, she promised to stay personally involved in sorting out the issues that customers were facing, until all matters get resolved. 

Please contact with any concerns or questions

A post shared by Daya by Zendaya (@dayabyzendaya) on

It sounds like Zendaya — who already sings, dances, and designs — can now add "boss lady manager" to her ever-expanding resume. 

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