Rosie Pope is the brains behind the operation. Rosie founded the business in 2008, when she couldn't find up-to-snuff maternity wear, and she's been solving the issues that have been giving pregnant ladies pause ever since.
Lawrence "LT" Thomas met Rosie when she was opening her first shop, and has been on board with the business ever since. The fashion maven was formerly an off-Broadway performer, but he still finds time to put on a show, as part of the NYC group, the Kiki Twins.
Hannah Hurwitz has been Rosie's right hand gal for the last two years, helping the business any way she can. The oldest of six, Hannah claims she her experience growing up around babies makes her a perfect fit for the maternity business.