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The Daily Dish Southern Charm

Craig Conover's Sewing Down South Just Launched Another Major Collaboration

The Southern Charm star has teamed up with an iconic home brand for his company's latest collection. 

By Abby Feiner
Your First Look at Season 7 of Southern Charm

Craig Conover's company, Sewing Down South, just launched yet another iconic collaboration. For its latest collection, the Southern Charm star's sewing lifestyle brand has teamed up with world-renowned furniture brand Thomasville to create 10 unique seasonal pillows.

How to Watch

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"This has been a year coming and another big step forward in building this company," Craig captioned an Instagram post announcing the news. "The pillows are a bigger size and we played with new colors and prints that go well with all types of furniture. Thomasville has been an incredible partner and it’s been a huge milestone collaborating with such an amazing and iconic company."

While the collection's launch was delayed six months due to Sewing Down South’s team focusing their efforts on creating and donating face masks amid the coronavirus (COVID-19) pandemic, the pillows are now available on the company's website.

"The assortment of multipurpose pillows feature designs that incorporate Thomasville’s seasonal fall color [palette] with unique patterns, complimented by a modern take on classic southern home decor," reads a press release. "The combination of these elements has created a collection that embodies Sewing Down South’s evolution of the classic southern home aesthetic and Thomasville’s journey to redefine the look and feel of traditional furniture."

Craig Conover Thomasville Collection 1

In June, Craig announced another huge milestone for the company when he launched an exclusive collection with HSN. "It always seemed like such a huge goal," he told at the time. "But I definitely thought we were a couple of years away from reaching it." 

Now, Craig hopes that growing his passion for sewing into a successful lifestyle brand can help inspire people to follow their dreams. "Don’t let anyone ever tell you what your passion is and don’t be scared to chase it just because it’s not a societal norm,” he told in June. "It took me until I was 30 years old to start this. It’s never too late to go out and do what you want." 

Southern Charm's Season 7 premieres on Thursday, October 29 at 9/8c.

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