Craig Conover's Sewing Brand Is Stepping in to Aid Coronavirus Efforts
The Southern Charm-er's company temporarily halted its upcoming line to focus on creating gear for those who need it.
Craig Conover is joining in the fight to help stop the spread of coronavirus (COVID-19). The crafty Southern Charm-er, who owns Sewing Down South, will be using his company's resources to help healthcare workers.
In an Instagram post shared on April 2, the company shared, "It was our one year birthday yesterday! Thank you for getting us here. While we would love to celebrate with you all, we decided to quietly celebrate our milestone. Our small team FaceTimed, and you might have seen ‘Craig Cooks’ a celebratory dinner for himself...in a new apron (*hint hint*). Through this week we’ll be donating a part of our proceeds to the needs of our doctors and nurses on the frontline."
In addition to the company's donation, Sewing Down South halted work on its upcoming pillow lines to focus on the production of masks and gowns. While the company is not able to produce N95 masks or medical-grade equipment, it's focusing on making reusable hospital gowns and masks that can be used as a precaution. “We have the people in the factory making hospital gowns and basically masks for people who would feel more comfortable wearing them," Craig told Decider.
Craig plans to incorporate vibrant and uplifting designs into the gear, similar to those found in his current products. "My goal would be that the fabric that we’re using has some fun patterns on it," he shared. "So I’m making ones that look like the star portion of our flag, so it’s very American spirit and the country coming together as a whole, even though this is a global thing. I have a fun floral pattern that we’ll be using too, to maybe lighten up the mood in the hospital and add some color and a lighthearted Sewing Down South take on the whole situation where we can add a little bit of flavor."
Craig is the latest of several Bravolebs who have offered their assistance during this pressing time. Project Runway cast members Christian Siriano and Brandon Maxwell have been creating and providing healthcare workers with masks and other protective equipment. Bethenny Frankel also revealed that her BStrong initiative has teamed with the nonprofit Global Empower Mission to create and disperse “corona kits,” and is helping allocate over 1 million masks to hospitals across the country.
