Ashley Darby and Gizelle Bryant Detail Their New Athleisure Business: "We're Doing All the Things"
The Real Housewives of Potomac's Gizelle described the new line, GnA, as "Lululemon meets Rihanna's Savage [X Fenty] line."
In October 2023, Ashley Darby posted an Instagram video of herself and Gizelle Byrant dancing in an Instagram video wearing shirts and pants with a "GnA' logo. “GnA all day! Creative meetings always end with a little freestyle," the caption read, seemingly teasing a new business venture that combined their names.
Shortly after the tease, the ladies launched a website that featured a few athleisure products, including baseball caps, socks, tank tops, and T-shirts. Elsewhere on the site, the business partners revealed what they envisioned with their brand of "luxury athleisure wear" made for "active women."
"The inspiration behind our brand came from personal experiences of leaving the gym feeling self-conscious and wanting to find a solution," the pair write on their site. "Together, we have crafted a range of athleisure wear that not only looks great but also provides the comfort and confidence you deserve."
In the above preview clip of Season 8, Episode 11 of The Real Housewives of Potomac, which will air on January 28, Ashley and Gizelle take inventory of some pieces for this line while also sharing more details about their joint business venture.
Ashley Darby and Gizelle Bryant discuss their new athleisure line, GnA Apparel
"Gizelle and I decided to come up with our athleisure line because we feel like athleisure ties into something I'm passionate about which is physical fitness and feeling good and looking good," Ashley shared in an interview in the preview clip you can watch above.
"It's like a Lululemon meets Rihanna's Savage [X Fenty] line," Gizelle added in an interview about the line. "We'll do a little rhinestones, we'll do a little lace, we'll do a little mesh ... we're doing all the things, it's going to be very cute."
"What we have in common, you and I, is wanting to be active while still feeling sexy and still feeling chic — that's really who we're appealing to," Ashley shared while looking over different leggings with her business partner.
"Right, and that goes, like, 12 to 65," Gizelle noted, as Ashley added, "It does, yeah, it can range."
Ashley Darby shares why she decided to take on a new business venture with Gizelle Bryant
Ashley noted in the clip that her estranged husband was the "breadwinner" in their marriage, and following their split, she was inspired to launch a new business. "I did let my financial stuff go and relied on Michael, which, in hindsight, wasn't the best choice for me to make," Ashley further shared in her interview.
She continued: "I liked being a kept woman, but now I need to make some money, not spend the money."
